Why Should I Have a Social Media Specialist to Manage My Accounts? And How Much Should I Spend on Social Media Marketing?
There are a number of reasons on why businesses should invest in social media specialists one being that they stay on top of the major trends, making the business an online leader and not a simple copycat. A specialist also understands all the analytics, and is able to see what the business owner is doing to engage the consumers, as well as their areas of weakness that need improvement. They also build authenticity to the business, making sure that there is a constant development of content to keep up with competitors.
The amount of money spent on online marketing is generally determined by the revenue that is being generated. For instance, businesses that earn around $25 million spend roughly 9% of the revenue in marketing. On the other hand, those earning less than $25 million spend approximately 11%. Based on this, most firms spend around 10%, which is considered as the magic number.