Author Archives: melodie52

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Why Should I Have a Social Media Specialist to Manage My Accounts? And How Much Should I Spend on Social Media Marketing?

There are a number of reasons on why businesses should invest in social media specialists one being that they stay on top of the major trends, making the business an online leader and not a simple copycat. A specialist also understands all the analytics, and is able to see what the business owner is doing to engage the consumers, as well as their areas of weakness that need improvement. They also build authenticity to the business, making sure that there is a constant development of content to keep up with competitors.

The amount of money spent on online marketing is generally determined by the revenue that is being generated. For instance, businesses that earn around $25 million spend roughly 9% of the revenue in marketing. On the other hand, those earning less than $25 million spend approximately 11%. Based on this, most firms spend around 10%, which is considered as the magic number.

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Importance of SEO for Business

Investing in an engine optimization (SEO) is essential for businesses that are focused on succeeding in online marketing. One of the main reasons businesses should use it is because it is cost effective as compared to other online marketing tools such as social media and Pay Per Click (PPC) advertising. The SEO also has a large market share, considering that a high number of consumers check for online reviews before making any purchases. It also guarantees a competitive advantage because most modern firms are using it. It also gives businesses an amount of credibility since searchers tend to make mental notes with regard to the rankings. The SEO also heightens business traffic, therefore, increasing the number of customers. It also an excellent tool for business branding and visibility; hence, a business is able to continuously show in the search results and ultimately win potential customers.

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Digital Marketing Company is Cheating?

One of the ways that can make you realize that the company is cheating on you is in case its portfolio is not up to par. This means that it is failing to offer its clients the desired attention. On the same note, the portfolios are often out-dated and similar to others, meaning that they are illegitimate.
One should also understand that knowledgeable and reliable marketers develop strategies based on short and long term goals. However, a digital company that is cheating tends to have one-size fits- all strategy that follows a similar action for every consumer; hence, all resources are directed towards unnecessary actions.
As a result, there is limited money that is allocated to goal related services that can yield higher returns. Such companies also lack transparency and often corrupt or manipulate reports.

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Why It Is So Important To Own a Website?

Having a website is paramount in enhancing business productivity. It acts as a differentiation strategy between successful and incompetent organisations. Today, most people go online to research firms and products before deciding to buy. That means people who have no website are missing potential businesses. A website helps in establishing credibility as most people assume one has it as majority of firms do. Moreover, a website is accessible remotely and around the clock; therefore, customers can easily get access to your services and products. Having an online presence and a website also allows one to market their business online and reach a great number of people in today’s digital era.

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Latest Trends in Online Marketing

How online dimensions can help your business using the latest trends in digital marketing?

The online marketing is consistently changing and it is paramount to keep up with the latest trends in order to ensure a competitive edge. One of the latest trends is personalisation. Considering that online marketing has been flooding with a lot of contents, users are becoming bored of seeing similar things. Therefore, most online marketers are developing interactive features and individualized recommendations to help their organisation boost profits and increase the number of customers. The other is mobile marketing, which enables customers to transact business remotely; hence, saving time. In return, firms are able to heighten their productivity, retain customers, and get prompt feedback. The use of apps also helps online marketers and consumers to interact with ease and conduct their business any time. Finally, social media marketing such as the use of Facebook and Twitter helps consumers to rate services or products and in return firms are able to improve where necessary.

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