Having a website is paramount in enhancing business productivity. It acts as a differentiation strategy between successful and incompetent organisations. Today, most people go online to research firms and products before deciding to buy. That means people who have no website are missing potential businesses. A website helps in establishing credibility as most people assume one has it as majority of firms do. Moreover, a website is accessible remotely and around the clock; therefore, customers can easily get access to your services and products. Having an online presence and a website also allows one to market their business online and reach a great number of people in today’s digital era.