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What is On-Page SEO?

⦁ Think of the most basic search engine optimization tactics:
⦁ Using keywords in your page title and page copy
⦁ Optimizing the meta description to stand out in search engine results pages (SERPs)
⦁ Using HTML code and alt tags
⦁ THAT’S the foundation for on-page SEO.

It’s all the measures taken directly within your website to improve its position in search rankings by making it easy for search engine bots to interpret the page as well as give end-users a preview of what they’re clicking through from the SERP. It also takes into consideration overall content quality, page performance, and content structure.

What is Off-Page SEO?

While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.



The number and quality of backlinks you have to your site is undoubtedly the biggest factor of off-page SEO. The more sites linking to your content, the more domain authority Google grants your site, boosting your ranking. This has led marketers to try questionable paid link-building tactics, but there are several organic approaches you can take that produce effective results, such as:

⦁ Guest blogging
⦁ Being featured in industry trade publications
⦁ Seeking out contacts in the industry who’d be happy to share your content
⦁ Guesting on a podcast
⦁ Participating in an industry community such as a forum
⦁ Hosting events (in person or virtual).
⦁ Help A Reporter Out [HARO]
⦁ Press Releases

The backlink anchor text is very important, too. It’s why most companies have no trouble ranking for their brand name. Most anchor text will contain their name. When you want to rank for a specific keyword you really want that anchor text to contain the keyword.

Domain Authority

Measured on a scale from 1-100, your domain authority is a number given to you by search engines to determine the strength of your website. Think of it as a grade, essentially. Websites with a higher domain authority receive preference in the search results, while websites with a lower domain authority are more likely to rank near the bottom.

Domain authority is measured by a few different factors, including how long you’ve had your domain name (the longer the better), the history of the domain name, the number of backlinks, and the number of 404 pages. By ensuring you have a technically sound website that follows the SEO best practices, you can maximize your domain authority and improve your ranking.

Social Promotion

While page ranking isn’t tied directly to the interactions on a social media post, social posts that generate a lot of clicks will certainly help boost traffic to the site and generate a ton of link shares.

Local SEO

Online reviews on sites like Google My Business, Yelp, and other review sites help boost local SEO because they revolve around where you are. For instance, looking for IT services in your area brings up local listings. There’s no point in showing you an IT management company if they don’t service your area. Also consider NAP (Name, Address, Phone) citations.

PPC (Google, Twitter, Facebook, LinkedIn)

I am sure you’re thinking, “This is supposed to be about SEO!” Well, SEO is part of a good pay-per-click (PPC) campaign and vice versa. When your site is still getting off the ground, you need to get visitors, and PPC can help with that. If you have good content that you’re promoting with PPC, it generates more traffic to your site, resulting in more backlinks to your site and other forms of ranking factors.

On-page and off-page SEO work together to improve search engine rankings. By working on what you can control today — producing quality content that’s supported by high-quality on-page SEO — you’ll be well on your way to earning backlinks, improving your domain authority, and controlling your off-page SEO.



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